Professor Yulin Fang is a Professor of Innovation and Information Management and Director of the Institute of Digital Economy and Innovation at HKU Business School. His research interests include digital innovation management, digital transformation, platform ecosystems, and e-commerce/social media.

Yulin has published 60 research articles in renowned information systems and management journals, including MIS Quarterly (MISQ), Information Systems Research (ISR), Journal of Management Information Systems (JMIS), Journal of the Association for Information Systems (JAIS), Strategic Management Journal (SMJ), Journal of Management Studies (JMS), Organizational Research Methods (ORM), Journal of Operations Management (JOM), Journal of Organizational Behavior (JOB) among others. His articles have been cited over 6700 times (Google citation) with an H-index of 37.

He is Senior Editor of Information Systems Research, Information Systems Journal, Journal of Information Technology, and Co-Editor-in-Chief of Information Technology & People. He was an Associate Editor for MIS Quarterly and Information Systems Research in 2012-2016. He was awarded the Associate Editor of the Year (2015) for his editorial services to Information Systems Research. He has also regularly served as a track co-chair for International Conference on Information Systems (ICIS) and Pacific Asia Conference on Information Systems (PACIS) since 2013. He was a faculty advisor at ICIS Junior Faculty Consortium in 2020 and at ICIS Mid-Career Faculty Consortium in 2018.

Yulin has taught courses such as Introduction to MIS and Business Research Methods at MBA, EMBA and DBA levels. He has collaborated with University of Queensland to supervise many cross-cultural student consultant teams at the master level, who successfully delivered management/information systems consulting projects to fast-growing firms in emerging, Internet-empowered industries.

Yulin practiced as a management consultant with Accenture and Arthur Anderson before pursuing a PhD. He was specialized in (e-)business strategy, marketing strategy and IT strategic planning. He also provided independent consultancy services on knowledge/Innovation management for Canadian Government and Alcatel Global.
As a professional case writer, Yulin has developed many business cases on digitally-savvy corporations operating in Asia, such as Volkswagen, Cathay Pacific, Ctrip, Uber, Alcatel China, Google China, Tencent, HK Stock Exchange, and HK Airport. His cases “SAP Implementation” and “Google in China” were best sellers at Ivey Business School Publishing and European Case Clearing House, respectively. Over 60,000 copies of his cases have been distributed worldwide.